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Quite simply, COCO+CO.’s Connections Process helps you to realize your goals with a carefully integrated two-phase program: Strategic Preparation and Creative Execution.

This phase involves an intensive, methodical and research-based exploration of your goals, target audiences, internal and external forces, competitors, unique selling proposition (USP) and much more. The result is critical counsel and expert implementation aimed at:

• Assembling a program focused solely on meeting goals.
• Creating and maintaining a consistent brand identity.
• Choosing the most appropriate vehicles – print, broadcast, online and/or outdoor.

It is no longer possible, if it ever was, to reach all of your prospects by advertising in a single medium. The age of mass marketing has given way to a proliferation of new media formats and distribution channels. COCO+CO. helps client partners select the best, most cost-effective mix of television, radio, newspaper, guerrilla marketing, direct mail and other efforts.

Success requires your business to have a consistent message that is presented creatively and delivered by whatever means necessary — print, broadcast, online or outdoor — to reach your audiences.
 
While most outside corporate communications firms weight some disciplines higher than others, COCO+CO. delivers equal levels of expertise in advertising, interactive, public relations and strategy. Using the plan delivered during the Strategic Preparation phase, a Creative Board marshals in-house resources and delivers any combination of skills necessary to deliver the Right Message in all the Right Places.

Best results occur when your audiences discover “what’s in it for me?” COCO+CO.’s “audience-centered” materials help you communicate your unique selling proposition (USP), but always from your targets’ perspectives. This approach also ensures the media receive materials in the form they require and considers the impact on messages received by “unintended” audiences. The result is:

• Attention-getting  campaigns that break through marketplace “noise.”
• Audience-centered  messages.
• Brand  consistency across media.
• Balance  of strategy and creativity.
• Highest  and best use of selected media.