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The tactics your organization uses to disperse your message must match the media relied upon by your targets. The discipline outlined on this page is among many options. COCO+CO. does not disproportionately favor any one discipline, but instead delivers skills in all media to ensure you reach your audiences. See Strategy.

Public, media and community relations are important and cost-effective components of any integrated marketing effort. Your company generates more news than you might think. New hires, donations made, honors received, conferences attended, new product launches and other news all have a place in the media, on your Web site and in company newsletters, etc.

You may also head off bad publicity by proactively reaching out with careful campaigns aimed at the media, neighbors, regulators, employees and other constituents.

COCO+CO.’s public relations efforts are directed by former journalists with real-world experience as editors and reporters, extensive training and insider newsroom contacts.

Tim Coco, President and CEO of COCO+CO., speaks to local and national news outlets on behalf of clients.

Services include:

• Message development
• Proactive media relations
• Responses to media inquiries
• Research
• Crisis communications
• Issues management
• Reputation management
• Specialized “I-Site” program for siting issues
• Internal communications
• Trade show/conference planning
• Media lists and segmentation
• Distribution
• "Red Phone" 24-hour media hotline