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home > Process > media > Print
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The tactics your organization uses to disperse your message must match the media relied upon by your targets. The medium outlined on this page is among many options. COCO+CO. does not disproportionately favor any one medium, but instead delivers skills in all media to ensure you reach your audiences. See Strategy. |
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Print, as its name implies, covers the gamut of publication advertising, direct mail, brochures, folders, newsletters and other collaterals.
While it is the oldest of the media, new technologies have substantially driven down prices and sped up turnaround times. You may save up to 50% to 75% off copy shops and corner print store pricing thanks to COCO+CO.’s participation in bulk discount consortium purchasing.
Newspapers and magazines — whether trade, business or mainstream — still offer the advantage of precisely zeroing in on geography and interests of your targets. Since COCO+CO. believes it is a conflict of interest to accept standard advertising agency commissions, client partners typically receive 15% off monthly invoices from commissionable publishers. Frequently, this savings more than offsets creative fees.
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