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home > Process > media >Outdoor
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The tactics your organization uses to disperse your message must match the media relied upon by your targets. The medium outlined on this page is among many options. COCO+CO. does not disproportionately favor any one medium, but instead delivers skills in all media to ensure you reach your audiences. See Strategy. |
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The ubiquitous roadside billboard has been transformed by the digital revolution. Now, Times Square dazzle can be found in most urban areas.
Whether digital or traditional print, outdoor advertising remains an option for reaching certain consumers. A myriad of choices for any budget are available from roadside billboards; signage on buses, taxis and trolleys; and smaller space- and audience-specific venues. All can be an effective means of reaching a large audience, but only when well selected and deployed.
Since COCO+CO. believes it is a conflict of interest to accept the standard advertising agency commission, client partners of COCO+CO. typically receive 15% off monthly invoices from purveyors of outdoor media.
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