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The tactics your organization uses to disperse your message must match the media relied upon by your targets. The medium outlined on this page is among many options. COCO+CO. does not disproportionately favor any one medium, but instead delivers skills in all media to ensure you reach your audiences. See Strategy.

Today, a Web site is indispensable for any business and the lack of a professional site speaks volumes about the quality of the enterprise. Even if you target non-computer users, a Web site is valuable for targeting influence people, referral sources and others.

Properly defining key words and other hidden tags is essential if your targets are to find your site.

In addition to having a Web site, specially tailored advertising on the Internet may be important for your organization. Advertising may take such forms as static or multimedia (including audio and full-motion video) banners, directory listings, sponsored search engine results and other. Where and how to cost effectively place your advertising is an art unto itself.

Here is a sampling of online media employed by COCO+CO. client partners.