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As early as 1914, the Federal Trade Commission (FTC) has been regulating advertisers. At first, enforcement was limited to unfair methods of competition and false advertising.

Laws and regulations have grown exponentially since, covering “clear and conspicuous” disclosure of conditions, privacy, “trigger” terms, use of abbreviations, opt-out provisions and more. In addition, various industry trade groups maintain their own codes of ethics or specify how their trademarks may be employed.

Not only must marketers be concerned with the content of their messages, they must be aware of limitations placed on potential advertising vehicles. Unsolicited faxes where no business relationship exists are illegal as are telephone calls to consumers on the “Do Not Call” list. Further, great care must be taken during this age of identity theft to ensure delicate consumer information does not fall into the wrong hands while compiling direct mail lists, etc.

COCO+CO.’s Creative Board is well versed in these laws and remains cognizant of emerging bills, laws, regulations and evolving interpretations.

Moreover, business faces expensive litigation over their vendors’ breaches of confidentiality. COCO+CO. client partners are covered thanks to state-of-the-art server protection and guards against such threats as footprinting, port scanning and security vulnerability. An outside auditor, SecurityMetrics^®, conducts regular tests and has determined that COCO+CO. meets the security requirements for Site Certification.