“The firm has met unusual challenges during the bank’s growth from developing campaigns for a new branch location to preparing thoughtful and sensitive materials in advance of a groundbreaking merger with a credit union…Another challenge was the bank’s name and brand identity change. COCO+CO.’s ‘Brand Transitioning’ approach delivered a fresh new brand identity for Haverhill Bank, transmitted through a new logo, slogan, signage, collaterals, jingle and more.”
Thomas R. Faulkner
President and Chief Executive Officer, Haverhill Bank