Client Partner: Mobile

09/22/11

New Web standard aims to protect customer data; may create regulatory confusion

What to protect and how? If your website contains sensitive customer information, you are required to take steps to ensure data is safe from intrusion. The common standard for meeting this requirement comes from the>>

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08/6/11

Business must embrace mobile Web strategy

M-commerce emerges on the scene The next big thing is here and your relationships with customers and prospects are threatened if you don’t embrace it now. More than one third of American adults already turn>>

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06/12/11

Make a connection

Wanted: ethical organizations looking for growth To succeed, institutions must connect with audiences. The concept seems simple enough, but the reality is they need a precisely tailored message that appears frequently, consistently and where targets>>

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05/9/11

New digital landscape still has rules

FTC makes example of CEO, corporation over reviews Marketers need to keep at least two things in mind when launching initiatives using new media. First, while the medium may be new, all of the usual>>

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