Taking time to reflect and plan 2012 course corrections By Tim Coco To think ahead, one must first look back. The idea behind the founding of COCO+CO. 20 years ago was that all business communications—whether>>
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C-suite must stop worrying and start acting You’re not alone if you recently noticed a slowdown in receipts or, perhaps, a drop in new business altogether. Polls show the business community’s confidence in the future>>
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Wanted: ethical organizations looking for growth To succeed, institutions must connect with audiences. The concept seems simple enough, but the reality is they need a precisely tailored message that appears frequently, consistently and where targets>>
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Tags: Current
Advertising, Branding, Crisis Communications, Economy, Ethics, Mobile, Public Relations, Social Media, Strategy, World Wide Web | Tim Coco | 
June 12, 2011 3:00 pm
The greatest challenge facing marketers The middle class is declining — of that have no doubt. And, the middle class largely has supported — by their votes — cutting taxes on the rich, curbing the>>
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How to resolve billing disputes before they begin Common sense controls costs Until a perfect solution is found, here are some ways hourly billing costs can be contained. Assign one knowledgeable and trustworthy person>>
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