Logo considerations separate pros from amateurs By Tim Coco President and Chief Executive Officer Company logos are usually among the most misunderstood and poorly implemented facets of an organization’s marketing efforts. Yet, they make or>>
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Steps to take now to save your business from crisis Last week, Greg Smith resigned from Goldman Sachs. Unlike the ordinary, “I quit,” Smith’s resignation letter appeared in the New York Times. He accused his>>
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And why you should be skeptical too; Look deeper to receive better results By Tim Coco President and chief executive officer This may surprise a few people, but I have always loathed advertising agencies.>>
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Taking time to reflect and plan 2012 course corrections By Tim Coco To think ahead, one must first look back. The idea behind the founding of COCO+CO. 20 years ago was that all business communications—whether>>
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Mass customer exodus analogous to a run on the bank As this story goes to press, Netflix stock is trading at $74.88 a share — down from this summer’s price of $300 a share. The>>
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Advertising, Branding, Current, Strategy, World Wide Web | Tim Coco | 
April 15, 2012 3:32 pm 
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