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To succeed, institutions must connect with audiences. The concept seems simple enough, but the reality is they need a precisely tailored message that appears frequently, consistently and where targets gather. An information and tech-savvy approach — free from old school biases — is essential for winning over demanding and skeptical consumers in today’s mature financial marketplace.

COCO+CO.’s honored and respected Connections Process was carefully developed and refined over 20 years. Only COCO+CO. delivers the right message and the right vehicles — print, broadcast, online or outdoor — to help you achieve your goals. Services are precisely integrated under one roof as opposed to deep layers of outsourcing that waste your time and defy accountability. This is possible because COCO+CO. specializes in select market sectors rather than particular media.

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  By Garrett A Smith, June 13, 2011 @ 9:02 pm

  Tim– you are on the right path, even if you go broke following it. As a rule, I don’t trust the big banks, insurance companies, and mutual fund issuers any more. They are, most of them, too intent upon lobbying Congress and state legislatures to make theft legal. My checking account is with an up-to-now locally-owned bank, although they are now in the process of becoming a company with publicly-traded stock. My savings are with TIAA, Vanguard (read John Bogle), and Treasury Direct.

  If you can get paying clients out of local banks, modest A M Best triple-A insurers, and mutual fund issuers who don’t spend millions a month on K Street, power and prosperity to you!!!

  Best regards,

  Garrett

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