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Mission
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COCO+CO.’s
mission is to help client partners ethically
win market leadership and stakeholder respect by uniquely achieving a
harmony of strategic and creative resources. Objective,
experienced and audience-centered, the resulting public relations,
advertising and marketing programs will earn trust, respect and
confidence. |
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Grow with safer, brand
boosting & less limiting e-marketing
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Distribute
your own e-newsletter with greater security, better branding and fewer
risks and limitations than third party e-mail marketing and
distribution services. Contact COCO+CO. to learn how to create a
custom and zealously ethical program for your company.
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COCO
COntact
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Greater
Boston:
189 Ward Hill Avenue Ward Hill, MA 01835
Voice:
978.374.1900
Facsimile:
978.521.4636
Toll-Free:
800.374.4103
www.cocoboston.com
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Uncle
Sam has been anything but consistent when dealing with corporate
excesses.
Taming
forces inhibiting your success
Should
government be the counterpoise to corp. excess?
The seemingly
disparate BP oil disaster in the Gulf, 2008 collapse of Lehman Brothers
and Wal-Mart price “roll backs” all have a common thread. They have
risen or fallen in response to actions of the federal government. What
is or
should be the role of government in the lives of both businesses and
residents of Main Street?
BP’s liability for the oil disaster in the Gulf of Mexico is officially
capped at $75 million because of a ceiling Congress imposed in 1990.
Critics say the cap is the result of big oil’s lobbying power in
Washington and amounts to a bailout at the expense of U.S. taxpayers.
Others oppose changing the cap retroactively saying, among other
things, the U.S. Constitution prohibits the passage of ex post facto —
or after the fact — laws. Besides they argue, pension funds in both the
U.S. and Great Britain are dependent on BP’s survival. Meanwhile,
collateral damage to tourism, fishing and other industries worsens by
the hour.
The conundrum here is balancing the philosophical arguments supporting
free
markets and government as counterpoise to the occasional ill-effects of
capitalism. Some want it both ways.
Free
markets, ‘too big to fail’ and moral hazard
In truly free markets, businesses are rewarded for success and
penalized for failure. Either way, effects are passed down to
investors, including “innocent” individuals and retirement plans. Many
financial collapse victims who usually advocate for free markets lately
have
been asking for, and receiving, government bailouts. Contrary to free
market philosophy, they argue their entities are “too big to fail.” In
other words, the impact of their failures would be catastrophic on the
national or world economy. Fannie Mae, Freddie Mac, General Motors,
American International Group (AIG), Bank of America and others recently
benefitted from various forms of government bailouts.
The concept of moral hazard comes into play when an entity takes risks
it might have otherwise avoided because it is protected by a third
party — often insurance or contemporary government bailouts. In the
sub-prime crisis, those writing the loans often faced little risk since
they sold sour mortgages to others. Giant Lehman Brothers was allowed
to fail, in part, as a means of reminding investors they must accept
losses as well as gains.
Stemming
corporate pyramid schemes
Every business strives to become larger. If they are investor-owned,
there is continuing pressure to share ever larger gains with
stockholders. In fact, these companies have a legal obligation to do
so. To appear as delivering, some companies go so far as to “cook the
books.” Lehman, for example, hid billions in losses by lending toxic
assets to other firms at the end each quarter to take them off its
balance sheet. The practice continues at other firms.
At a certain point there is not enough money to fuel corporate growth.
Globalization was a short term solution for companies who could no
longer sell enough at home. Now, the world’s corporate water trough is
emptying. Unless buyers are found on nearby planets, collapse is
inevitable just like any other pyramid scheme.
Trickle
down or drought on Main Street
It’s a marketing problem. There
are half as many banks now as there were 20 years ago and who
knows how many local department stores, hardware stores and bakeries
have been wiped out by Wal-Mart, Home Depot and Dunkin Donuts.
Deregulation has also left us with fewer, but larger utilities. The
local impact is dramatic and frightful.
Small businesses, community banks and even the media now have fewer
customers and prospects as it is inherently more difficult to pitch and
win business from the large conglomerates. And, since the biggest
companies need to continually find economies to support investors,
local jobs are sacrificed. Is it really a mystery why the nation’s
unemployment rate hovers at 10 percent?
Asking consumers to buy local or “made in USA” products and services is
not a solution. Cash-strapped consumers now rely on the ostensibly
lower prices of the major conglomerates even though their fiscal woes
are directly related to the excesses of these same companies.
Even foreign policy is being twisted by events. The “special
relationship” between the United States and Great Britain is being
threatened by the BP oil crisis, for example.
Logical solutions are elusive since there are few unbiased voices
today. Political leaders, bankrolled by special interests, create daily
distractions with their vitriol. Economic pressure on the media results
in meaningless sound bites and opinion disguised as news. Americans are
often left ignorantly lobbying against their own best interests —
whether the
issue is healthcare, taxes or social concerns — because they have been
directed to choose sides without comprehending the ramifications of
these positions.
Ultimately saner minds must prevail. Government’s role — to reign in
corporate extremism, foster truly free markets or devise a rational
compromise — must be defined. Who will step up to the plate?
Submit your comments to creative@cocoboston.com.
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