Tim Coco served both as a print and broadcast journalist and then created a corporate communications department for a major national conglomerate. He observed how institutions failed to speak with one voice. Their messages became confused when interpreted by artificially fragmented advertising, public relations, direct mail and investor relations efforts.

Coco was among the first to recognize the impact of unprecedented information sharing among diverse audiences. In his role as a marketer, he did more than just re-assemble and integrate marketing communications; he combined all corporate communications. Customers, employees, shareholders, regulators, the media and others now heard the same messages – yet in a manner specially tailored to each. It would take the advent of the World Wide Web nearly a decade later for Madison Avenue to embrace the new model.

Upon founding COCO+CO. in 1991, he put this creatively and strategically balanced, zealously ethical and audience-centered “Connections Process” to work for client partners. This field-proven approach has helped dozens of institutions meet even the most challenging objectives.

Coco holds a Bachelor of Science Degree in Management from Lesley University School of Management.

A graduate of Marist College in Poughkeepsie, N.Y., Erin Hoefler first joined COCO+CO. in 2006 as a client services coordinator, working throughout summer and school vacations. After earning a bachelor’s degree in Business Administration with a marketing emphasis, accompanied by a minor in public relations, she returned to COCO+CO. in a permanent role.

Hoefler’s responsibilities include the research, development and implementation of client marketing plans. At Marist, Hoefler was a member of the Public Relations Student Society of America.

Greg Skorupka’s experience includes both traditional and digital arts, ranging from print advertising to computer illustration. He holds a B.A. in Digital Media Arts from Merrimack College in North Andover, Mass. He was a member of the Web Services team at Merrimack College, creating online virtual tours and assisting professors with Internet course-related materials.

Skorupka’s responsibilities include overall coordination of client partners’ brand identity from concept through execution.

Teddie Sarmanian has a background in media and sales and has held positions at companies such as GSX Groupware Solutions in Reading, Mass., Western Media in Phoenix, Ariz., and WFXT-TV in Dedham, Mass.

She has a B.A. in Communications from the University of Massachusetts, Amherst.

A long-time member of COCO+CO.’s Creative Team, Karen McDowell has been helping clients create brand identity and craft consistent, audience-centered messages since 1998. She has 19 years of experience as a professional writer and journalist.

McDowell has created press and marketing materials for educational institutions, developed magazine and newsletter articles for HMOs and other healthcare organizations and produced employee communications for corporate and non-profit clients.

McDowell also has a background in mainstream news reporting, including roles as city editor at the Alameda Journal in the San Francisco Bay area, and reporter at the Daily News of Newburyport, Mass. and the Derry News in Derry, N.H.

She graduated from Emerson College in Boston, Mass. with a bachelor’s degree in Mass Communications/Print Journalism.